The work: Supporting Jose Cuervo’s new product Jose Cuervo Platino, a microsite and support rich and flat ad units were produced to drive consumer awareness. The project included producing a consumer video that tells the story of Jose Cuervo Platino.

My role: As Director of Operations, I oversaw the project management team on Cuervo, ensuring that the project was delivered on-time, on-budget and on-scope.

Agency: Tribal DDB

When: 2007