The work: As Del Monte’s digital agency of record, Agency.com managed 15 brands including 9 Lives, College Inn, Contadina, Harvest Selections, Kibbles ‘n Bits, Meow Mix, Milk-Bone, Pounce and Snausages. Focusing on awareness and acquisition, planned and executed online advertising campaigns featuring display ads, rich ads, microsites, digital coupons, partnership, gaming, SEO, SEM, and eCRM.
My role: As Managing Partner of Operations, focused on instituting delivery excellence across the project teams. Worked with the project teams to implement series of changes focused on deployment issues, pricing concerns, technology platforms, strategy, leadership, training and process improvements.
When: 2008 – 2009