The work: Developed an online and print marketing campaign supporting the new career site, fins.com, from The Wall Street Journal. The campaign was executed in two phases, the first being part building awareness and the second part acquiring new customer. Our work focused on designing and executing display ads, print ads for The Wall Street Journal, blog seeding, and media buys.

My role: Hands-on project overseeing all aspects

Agency: Agency.com

When: 2009