The work: Planned and executed numerous digital campaigns for Fisher-Price focusing on building awareness and acquiring new customers using the following digital components: landing pages, display ads, flash ads, sweepstakes, paid search, co-registration (CRM) and rich email. Managed media services including media planning, trafficking, monitoring results and negotiating make-goods.

My role: Hands-on project manager directly overseeing all aspects of delivery across multiple delivery offices.


When: 2009 - 2010