The work: Design and prototype a portal-based solution for GMAC Commercial Mortgage group that provides the real-time access to the CMBS data. Following a multi-phased approach, developed the portal, which is a new on-line product. Included development of Realpoint’s brand including name research and selection, logo development, and digital brand guidelines. Agency was responsible for business requirements, creative design, technical specifications, and front-end and middle-tier development.

My role: Hands-on project manager overseeing all aspects of delivery. For subsequent project phases, provided senior client management.


When: 1998 - 1999