The work: Working with Oddcast’s technology, engaged consumers by using a virtual mouth to introduce the Philips Flexcare toothbrush. This fun microsite gave the users a 3D animation of the product while using witty copy and a talking mouth to further provide interactivity.

My role: Provided hands-on management of the project, overseeing all aspects, manage the client relationship, and overseeing development of the site.

Agency: Tribal DDB

When: 2007